Hudson Whiskey Launches Their First New Whiskey In Seven Years – A Straight Rye Finished In Peated Scotch Barrels

Whiskey is a proudly geographic spirit. Like wine, where a whiskey comes from is a quintessential part of its identity, making it oh-so-much-more than limestone spring water and fermented mash.

I first came across Hudson Whiskey while living in New York City in my 20s -just as the independent craft spirit boom started gaining traction. Hudson’s signature stubbie round bottles stick out on the whiskey shelf (or, often, behind the counter with the good stuff) of your typical NYC liquor store. It piqued my curiosity a couple of times, notably for slaying all my preconceived notions about where a great tasting whiskey can be distilled.

“A whiskey… from NEW YORK?!” I’d whistle to myself in curiosity,  lifting up the bottle to inspect the label. There it was, right up on the same shelf with the Woodfords, Knobb Creeks, Russell’s Reserve, and Blanton’s.  Something didn’t seem right about the notion of a whiskey from New York, I thought at the time. Sure, New Yorkers are famed for leisurely enjoying the stuff at happy hours and after work dinners.

But… making it?


As a non-native New Yorker, I’d go full Pace Picante salsa on the very concept of a whiskey held in such high regional esteem yet distilled and barreled outside of a traditional whiskey hotbed like Kentucky, Tennessee, Ireland, or Scotland.

I was so naive. What I didn’t realize, at the time, is that you can make the stuff anywhere and have it take on its own unique character to that exact place – again, like wine.

I finally got to try Hudson Whiskey when a friend brought a bottle of their Baby Bourbon to a private rooftop happy hour on a beautiful Friday night in the spring. It was the first Friday night where the sun lingers in the sky just a *little* bit longer than the previous few Fridays, a sign that we were inching towards summer.

We poured a dram of Hudson into SOLO cups (…the ultimate NYC experience in your 20s), cheers’d, and sipped.

That was the very real moment I realized all my preconceived notions about whiskey and its sense of place were dead wrong.

Whiskey can have a proud geographic heritage wherever its from, as long as what’s in the bottle is done right.

And Hudson Whiskey nailed it, especially for a spirit with a flavor profile often defined by the years it spent in the barrel.

Hudson Whiskey Review – Back Room Deal Rye

Started in 2005, Hudson Whiskey is one of the pioneers of the independent craft distillers movement. Its flagship bourbon and rye offering gave the spirits word a taste of what a carefully-crafted whiskey from the Empire State could taste like.

The brand just rebranded and relaunched their bottles on a national level, aimed at capturing customers outside of the Tr-State area. This includes renaming some of their flagships, along with a new label using the same typeface as the iconic signs that mark the New York City subway system.

The names of the new whiskeys are inspired by New York City’s grit and larger-than-life character:

  • Baby Bourbon -> Bright Lights, Big Bourbon (SRP $39.99/750ml)
  • Manhattan Rye -> Do the Rye Thing (SRP $39.99/750ml)
  • Maple Cask -> Short Stack(SRP $54.99/750ml)

Props for the gentle nod to Spike Lee’s Do The Right Thing and Jay McInerney’s classic novel about New York City in the ’80s, Bright Lights, Big City.

The brand also introduced their first new blend in seven years. It’s called Back Room Deal (SRP $54.99/750ml). It’s a straight rye whiskey finished in peated Scotch barrels and the first innovation from the brand in seven years.

Back Room Deal is smooth yet smoky, with distinct notes of peat from the Scotch barrels yet a subtle hint of vanilla sweetness like a masterful rye.



It’s distinguished as Empire Rye, meeting New York State’s strict criteria for a product blended from ingredients in state.

Requirements for Empire Rye:

  • Must conform to the New York Farm Distiller (Class D) requirement that 75% of the mash bill be New York grain; in this instance that 75% MUST be New York State-grown rye grain, which may be raw, malted or a combination.
  • The remaining 25% of the mash bill may be composed of any raw or malted grain, New York-grown or otherwise, or any combination thereof.
  • Distilled to no more than 160 proof
  • Aged for a minimum of two years in charred, new oak barrels at not more than 115 proof at time of entry.
  • Must be mashed, fermented, distilled, barreled and aged at a single New York State distillery.
  • A blended whisky containing no less than 100% qualifying Empire Rye whiskies from multiple distilleries may be called Blended Empire Rye.

Look for the new Hudson Whiskey bottles wherever you get your whiskey – including via delivery on Drizly.

The BroBible team writes about products and services that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.

Brandon Wenerd avatar
BroBible's publisher and a founding partner, circa 2009. Brandon is based in Los Angeles, where he oversees BroBible's partnership team and other business development activities. He still loves to write and create content, including subjects related to internet culture, food, live music, Phish, the Grateful Dead, Philly sports, and adventures of all kinds. Email: