There are very few brands on this planet that could inspire an otherwise reasonable man to risk incinerating his frank and beans in lava hotter than an episode of MTV’s Undressed for no other reason than to #RepTheBrand.
The photographer was asked to model Pit Viper sunglasses as a favor, but anyone whose peeped Pit Viper’s Instagram account, knows that modeling for Pit Viper typically requires some light beers or heavy machinery. Clothing very optional.
Sveinn understood this immense responsibility at the detriment of his future children, and succeeded in going viral after dropping trou just a baby arm’s length from 1,300° lava that has spanned over 200 football fields in Iceland’s Reykjanes peninsula at the time of this writing.
“My friends and I were joking about naked pictures in the lava field,” he tells CNN Travel. “One of my friends is a photographer and he was telling me about these sunglasses. So I said, ‘get your camera ready, I’m going to take my clothes off.'”
Norris Niman, the man who photographed his naked buddy, said Sveinn had just one minute above the piping hot lava before his hog melted like hot wax in front of hundreds of people.
Next episode of Naked and Afraid- Iceland
— Heather Blair (@HeatherBlair64) March 26, 2021
“It was like standing too close to a big bonfire. So we had about a minute to snap this collection while rotating around so as not to roast either side too much and with a big crowd watching.”
People in Iceland are just casually hanging out on an active volcano pic.twitter.com/FRV2hts60h
— Wu-Tang Is For The Children (@WUTangKids) March 22, 2021
Sveinn has officially etched his place in Pit Viper lore, joining the ranks of these other Living Legends who have brought the heat in support of the #69th best sunglass brand according to your mother.
The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.