In today’s age, it seems society measures true accomplishment via the success achieved when transitioning to a new industry. In fact, it’s an expectation these days. And we see it all the time—athletes creating TV shows, actresses launching beauty lines, and even celebs investing in real estate, restaurants, or businesses.
However, it’s even more impressive when a person makes the transition to an industry that you would not have expected. Case in point with Neil Giraldo and Three Chord Bourbon. While musicians venturing into the alcohol space is nothing new, whiskey is a particularly crowded space. But that didn’t deter the successful musician and producer, rather it motivated him.
Music and bourbon—a great combination to enjoy leisurely, but not the business pairing you’d expect skills to transition between. Well, this may surprise you, but Neil discovered the similarities are more apparent than you’d think. From there, Three Chord Bourbon began blending the tones of various whiskeys together to create a unique harmony of flavor.
Sitting in with our guys on the Endless Hustle podcast, Neil Giraldo further explains how his background as a musician has influenced and helped him in the creation of Three Chord Bourbon.
I can’t help but be impressed. A successful music career followed by a successful venture into bourbon—I’d be happy with just one of those. And after hearing it from Neil, the comparison between making whiskey and starting a band is so clear. So to all those up-and-coming musicians out there, if you’re ever considering a career switch, just know, you may have already been unknowingly sharpening your skills for the bourbon industry.
What is Three Chord Bourbon?
While maintaining respect for the tradition and legacy of heritage whiskeys, Neil Giraldo wanted to craft a new classic whiskey with the same precision and passion with which he creates his music.
The result? — Three Chord Bourbon and a multi-step process called ‘Perfectly Tuned Taste’, which begins with carefully selecting the finest bourbon and rye whiskeys from stocks in Kentucky, Tennessee, and Indiana. Three Chord then applies their proprietary process of pyrolysis — heating American oak to precise temperatures to release specific flavor and aroma compounds — and their proprietary blending process (not to be confused with playing music to the barrels). All of that creates an expression that is greater than the sum of its parts with unique flavor profiles.
Inspired by music and enhanced by technology, Three Chord Bourbon embodies the spirit of creativity and innovation. From music to bourbon, it’s definitely not the journey you’d expect. But it sure is a journey we can all thank Neil Giraldo for!
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