Yuengling, America’s oldest brewery, just unveiled a new beer that’s set to be sold all year long. This marks the first time in 17 years that the Yuengling brewery has released a beer that’s available year-round.
Yesterday at the Mill Creek brewery outside of Pottsville, D.G. Yuengling and Sons Inc. debuted the Golden Pilsner. As is obvious from the name, the beer will be a pilsner. The classic ‘Lager’ style of beer that we know is based on the original pilsner style, so this isn’t a very shocking move from Yuengling who produces a famous Lager.
The Golden Pilsner is a German-style pilsner and it will be brewed using Hallertau and Saaz hops (German noble hops). It carries an ABV of 4.7% and an IBU of 18 which means this will be a very drinkable beer.
“We listened to our consumers, we did some consumer research focus groups, our marketing team went out, we’ve been under experiment now for about 18 months looking at different brands and different styles, and the refreshment category was certainly one that we wanted to get into.”
“It has subtle hop aroma and flavor to it, a good balance between the maltiness and the hops,” Yuengling said. “It has a smooth flavor, it finishes very refreshing.” (via)
The beer will be introduced on April 1st and will eventually be sold in 22 states throughout America in both bottles and cans. There are six ‘pre-launch’ markets according to the Reading Eagle where this beer will be rolled out April 1st which Central Pennsylvania is one of those markets and after that the Golden Pilsner will be introduced throughout the rest of the other 22 states.