Think that your profile or the photo you’ve chosen is why you’re not getting the most bang for your buck on Tinder? Turns out that it might not have anything to do with you. (I mean, how could it, you’re awesome, right?!)
The fact of the matter is that it might just be the time of day that you’re using Tinder that explains your piss-poor luck, according to new Nielsen data.
Data from Nielsen showed Tinder users are most active around 9 p.m., beginning to spike a few hours beforehand. The research firm found activity on the app begins to heat up around 6 p.m. most days and peaks at 9 p.m., with about 51.64 percent of the audience active in that hour. After 10 p.m., your chance of finding someone to hook up with crashes, with only 6 percent of users swiping. Only 1 percent of users checked the app after 2 a.m.
Now if those hours don’t work for you, perhaps you actually have a life and can’t spent your prime evening time just sitting there swiping, there is still hookup hope.
Nielsen also reports that OkCupid users are all about the daytime hours, using the service during their commutes with a large amount of users checking in between 8 and 10 a.m.
“When we look at unique audience, we see that a larger percentage of all OkC users sign in both in the morning and night,” Nielsen said in a statement. “On Tinder, the user’s likelihood to check in between noon and midnight is mostly flat at about 40 percent.”
As for those hours in between when OkCupid users are online and when Tinder is heating up, aka “work hours,” it turns out that neither are very active. Everyone must be too busy posting inspirational quotes to Facebook and gossiping on Twitter to worry about hooking up while they’re “working.”
Cell phone image by Shutterstock