Rule #1 of Twitter: Don’t tweet. Rule #2 of Twitter: If you do tweet, know your lane. If you’re a brand, know that turning the untimely death of a beloved actress into a lay-up marketing opportunity about your brand isn’t going to fly all that well, even a galaxy far far away.
Cinnabon did this today while the world mourned the death of Princess Leia.
https://twitter.com/bax_books/status/813873263512145920
.@Cinnabon Someone on your social media team should have had a bad feeling about this. pic.twitter.com/iMdzXFNz06
— nascarcasm (@nascarcasm) December 27, 2016
WTF cinnabon pic.twitter.com/iMVlf8a05C
— Mac Faulkner (@macfaulkner) December 27, 2016
Cinnabon just deleted this tweet. I guess people thought it was in BAD TASTE. Too bad, they were really on a ROLL. pic.twitter.com/EFJ0uU0QwR
— Room Reader (@Ratherr_dashing) December 27, 2016
Twitter was quick with the outrage:
https://twitter.com/ThirtyMinuteAbs/status/813880725384609797
https://twitter.com/kyletblaine/status/813880675115958272
@Cinnabon Seriously? Show some respect…
— Just TJ🏳️🌈🧑🏼🦽 (@YellowestFox) December 27, 2016
And then Twitter got back to being it’s weird-ass self:
Is this supposed to be offensive? It's not like they said that Cinnabon moved up in the bun rankings now that Carrie Fisher's dead pic.twitter.com/SZIw2EVLVY
— Purple Monkey Dishwasher (@HayekandHockey) December 27, 2016
And Cinnabon has been officially dethroned pic.twitter.com/rRBmBJk2i7
— Ryan Parker (@TheRyanParker) December 27, 2016
All I can think of after this saga is the Louis C.K. bit on Cinnabon after this whole ordeal. Can you imagine the outrage over it in 2016 if he just dropped it?