Bros, if you don’t follow IHOP on Twitter, you’re doing it wrong. Their PR team is either always hammered or just full of those wangstas from high school who always tried to give you their shitty mixtape. They recently went on a bender and trolled the shit out of McDonald’s for arriving late to the all-day breakfast game. It was glorious.
Here’s a look at the kind of golden nuggets the pancake chain churns out on a daily basis, courtesy of AdWeek:
Their “cool dad trying to connect with his kids” strategy has been working remarkably, with their account amassing over 240,000 followers and some of their tweets being retweeted thousands of times.
So they were due for a fuck up. Or a break out performance, depending on which way you look at it.
On Sunday, the restaurant chain tweeted the following tweet, immediately receiving backlash from people who have never heard a joke before.
@FartDaughter wants better for his son, not so much his daughter.
Most people understood that they can only expect so much from a fast-food pancake joint:
Of course, IHOP had to tweet an apology, even though it’s completely obvious that they were about as sincere as a Kardashian marriage.
Shine on, IHOP. Don’t let anyone dim your light.
[h/t Huffington Post]