I wasn’t aware wine wasn’t manly enough for men but this California vineyard didn’t want bros to feel uncomfortable about drinking wine from a glass, like, a real person.
So they put wine in a can. You know, “for men.”
The ManCan branding is incredibly aggressive.
Wine. In a can. For men. With some of the worst product blurb you will ever read, signalling the end of humanity. pic.twitter.com/buq8ykSpda
— Rhodri Marsden (@rhodri) November 22, 2015
“Thought up by a guy who lives in an old firehouse, walks to work with his dog, has two bikes and a trike, and wanted to move beyond stemware. At Mancan we believe wine is for drinking, not pouring, and our ‘notes’ are more rock than classical. Crush one at the game, throw one in your back pocket on a camping trip, or pop one open at your favourite dive bar. Just do us a favour and don’t talk about the ‘aroma’.”
For men who want wine but not everything that goes with wine. So go ahead and “crush” a couple cans of wine this Thanksgiving or be a real fucking man and drink it out of a box like the rest of us.