One Photo Reveals Just How Far Big Baller Brand Has Fallen Since Selling $495 Kicks

Allen Berezovsky/Getty Images

Life comes at you fast, man. One minute you’re selling $495 shoes and $50 tees and the next you’re posting up shop outside local volleyball tournaments selling the same items for peanuts.

Big Baller Brand took a huge hit a couple months back when it was made public that BBB co-founder Alan Foster, who once spent time in federal prison for running a Ponzi scheme, defrauded and stole $1.5 million from him. This was the first step in Lonzo distancing himself from the brand his father touts relentlessly. The new Pelicans guard even went as far to cover up his Big Baller Brand tattoo.

The current state of the brand can most aptly be represented by a pair of photos taken over the weekend at a trivial sporting event in Los Angeles:

A pair of shoes, a hoodie, a t-shirt, and pair of socks for just $100. Shit, what a score. I bet if you threw the kid behind the counter a pack of Skittles he’d hook you up with one of them long sleeve joints too.

I may need to head down to the local men’s league game and cop me some vintage BBB merch. In a decade, that swag will be as in-demand as the DADA Sprewell Spinner kicks.

[h/t Larry Brown Sports]


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Matt’s love of writing was born during a sixth grade assembly when it was announced that his essay titled “Why Drugs Are Bad” had taken first prize in D.A.R.E.’s grade-wide contest. The anti-drug people gave him a $50 savings bond for his brave contribution to crime-fighting, and upon the bond’s maturity 10 years later, he used it to buy his very first bag of marijuana.