Borussia Dortmund Responds To Viral Image Of Their Insanely Cheap Beer

Beer cups during a Bundesliga match

Here in America, getting absolutely robbed by the price of food and beverages at professional sporting events has become part of our culture. Sure, we moan about it, but we’re largely just come to accept that this is one capitalism battle we won’t win.

The good folks over in Germany, specifically over in Dortmund, do things a bit differently, though as you can get six pints of beer for roughly $15 during Happy Hour at their matches. That’s about $2.50 per beer. Comparatively, here in America, a single beer will likely cost you in the neighborhood of $15.

After a photo of their insanely cheap beer went viral on the @FootyBevs Twitter account, Dortmund’s American Twitter account @BlackYellow cleverly responded, saying that “beer shouldn’t be a luxury at a football match.”

With just one game remaining in the 2022-23 Bundesliga season — a match against 9th-place Mainz — Borussia Dortmund is currently on course to win their first league title since the Jurgen Klopp-managed side from 2011 and 2012 took home the trophy in consecutive seasons.

Currently two points ahead of league-dominating Bavarian giants Bayern Munich, Dortmund must win their final match of the season against Mainz in order to clinch the title.

If Bayern wins their match against 10th-place Koln, a draw would not be good enough for Dortmund as it would put them both on 71 points, with Bayern then edging them on goal differential.

If Dortmund does take home their first Bundesliga title in over a decade, you can be sure that those $2.50 pints will be flowing across the city all weekend. And if you’re an American sports fan that’s looking to get into the Bundesliga or the sport of soccer in general, we think we know which team you should root for.

Given that it’s the final matchday of the season, Bayern and Dortmund’s matches will kick off simultaneously at 9:30 a.m. EST on Saturday, May 27.

Eric Italiano Avatar
Eric is a New York City-based writer who still isn’t quite sure how he’s allowed to have this much fun for a living and will tell anyone who listens that Gotham City is canonically in New Jersey. Contact him