Dana White Bashes ‘Morons’ Who Don’t Know A Damn Thing About The UFC
He may do things in an unorthodox kind of way, but UFC president Dana White has proven to be the captain that drives and steers the company’s ship, as he was one of the main reasons it was recently purchased for a whopping $4 billion.
And for those who think that the UFC has peaked, well, White has a message for you—just shut up.
Per the Bangor Daily News:
“Do you know how many times I’ve heard, ‘Oh my God, the Chuck Liddell era is over, Chuck Liddell is retiring, what’s the UFC going to do? They don’t have stars anymore,’” said White. “Or, ‘Oh my God, the GSP [Georges St-Pierre] era is over, what are they going to do without GSP?’ Or, ‘Oh my God, the Anderson Silva era is over, what are they going to do without Anderson Silva?’
“They say the UFC has peaked — and we just sold it for 4 billion dollars. I can’t read this stuff or listen to these morons who talk about it. They know nothing about the business and they don’t understand how it works. We do.”
Bold words from White, but he continued by backing them up with why he feels so strongly about the future of the brand.
“First of all, Frank and Lorenzo and I obviously did a good job in building this sport and everything else, but at the end of the day we’re not media guys,” he said. “These guys are real media guys, this is what they do. This is what they’re the best at.
“Go back and look 15 years ago, when I used to say wait until you see where we take the UFC in the next 10 years. Now wait until you see where me and my new partners take the UFC in the next five years. It’s gonna blow everybody’s minds.”
As for the loads of cash he just received following the UFC’s sale—which was a reported $360 million thanks to his 9 percent ownership stake—White has said he hasn’t really splurged on anything.
“I haven’t bought anything yet, I don’t really need anything,” said White, whose primary residence is Las Vegas, also home to the UFC corporate headquarters.
“My oldest son is a freshman in high school this year and he’s a huge football kid, a quarterback, so most of my money has been going to the school football team right now.”
Love him or hate him, Dana White is as successful a businessman as you’ll see—so people should stop doubting the future of the UFC and let him continue to put the company in position to succeed.