Darren Rovell’s Hot Take On Food At The Masters Gets Torched By Everyone

The food at The Masters is iconic, so much so that Augusta National has started selling it directly to the public in recent years so that those unable to attend The Masters can still partake in the tradition unlike any other. Darren Rovell fired off a hot take about concessions at The Masters and pretty much everyone still on X who has a working brain disagrees with Rovell’s take that Masters food is overrated.

Pimento Cheese Sandwiches, Egg Salad Sandwiches, Ham & Cheese, Georgia Peach Ice Cream, these are some of the most iconic concessions offerings in golf. Heck, the plastic cups that beer is sold in sell for $5/6 a pop on eBay which is how much a beer costs at the event!

The prices often never change and reflect the prices of a bygone era. Evoking nostalgia from a price tag is no small feat but The Masters accomplishes that year after year with items like the Pimento Cheese Sandwich which sells for $1.50. The last time that price changed was in 2002 when it was bumped from $1.25 to $1.50.

Here’s what Darren Rovell had to say about food at The Masters, in response to Golf Digest‘s Jamie Kennedy sharing a photo of how much food you can get for just $30 at The Masters:

Spoiler Alert.

It tastes as good as the price.

Not a single item outside Augusta National would get any attention on its merits alone.

There, I said it. https://t.co/DN3veYfwrW

— Darren Rovell (@darrenrovell) April 4, 2025

If that X (née Twitter) post isn’t loading for you, Darren Rovell wrote “Spoiler Alert It tastes as good as the price. Not a single item outside Augusta National would get any attention on its merits alone. There, I said it.”

‘Tastes as good as the price’ is a clear indication that Rovell believes the food is dirt cheap and the taste/quality reflects that. He dug in down in the replies and tried to defend his hot take. Nobody was hearing it. Rovell is wrong on this.

Darren Rovell Gets Roasted For His Horrible Take On Food At The Masters

Let’s start here… Rovell is under the impression that everyone attending The Masters is there through $4,000/day tickets. In fact, I’ll be there of Tuesday next week for $100 thanks to the Masters lottery. There are also the people who have annual tickets for just $150/day during tournament days. But yeah, in Rovell’s mind everyone there is paying $4K and thus should be offered insanely expensive food as well…

He doubled down on the ‘expensive ticket’ theory that because the secondary market price of tickets is high that people should spend more on food. Tradition means nothing even when it’s a tradition like any other. And what exactly does food at The Masters have to do with The Mets offering an array of food in the outfield because the team has been horrendous for decades and it’s the only way to get people into the stands?

‘It’s Not As Good As The Best Restaurants!’ — A Guy Who Only Eats At Baseball Parks

‘Not in the top 4,000 in America’ he says… My dude, BBQ in the South is fantastic. The food at The Masters is revered by all. Google ‘is the food at The Masters actually good?’ and every reply is ‘yes, it really is’ yet somehow Darren Rovell disagrees… I should’ve recognized that it was nothing more than rage bait but here we are.

That BBQ sandwich is not in the top 4,000 in America.

— Darren Rovell (@darrenrovell) April 4, 2025

‘There are 5,000 ice cream sandwiches better than The Masters’ is such a strange argument. Firstly, how many ice cream sandwiches is Darren Rovell eating on a daily/annual basis that has made him the adjudicator of ice cream sandwich quality?!

It would take him 13.6 years eating 1 new ice cream sandwich a day in order to try 5,000 ice cream sandwiches. Maybe let’s deal in facts here, shall we? How about the fact that Georgia Peach is an iconic fruit and the flavor in an ice cream sandwich is rarely found anywhere out side of Georgia and getting that in an ice cream sandwich for $3 is an absolute steal.

Oh, you want a $20 pimento cheese sandwich, Darren Rovell? Let’s talk about that. Let’s discuss how pimento cheese, which actually comes from the Northern U.S., became a household staple in The South during the Depression Era because The South became the largest producer of domestic pimentos. It was a cheap food for people to live on and never meant to be an expensive dish. But yeah, go off about how you want expensive cheese sandwiches…

I don’t feel the need to keep going. Y’all get the point. Darren Rovell is wrong about his food take on The Masters. Food at Augusta National is iconic. The prices are reflective of a bygone era because it’s a tradition unlike any other.

For what it is worth, here is a look at the full 2025 menu at The Masters. I cannot wait for next week and eating until they have to roll me out of there…

The perfect menu, 2025 edition pic.twitter.com/g1PRRNS7mI

— claire rogers (@kclairerogers) April 1, 2025

What would your perfect $20 meal look like?