Dunkin’ (Donuts) World Series Promotional Signs Seem To Advocate For The Punching Of Testicles

Dunkin Donuts

iStockphoto / New_Folder

Dunkin’, formerly known as Dunkin’ Donuts, is just two months removed from a PR disaster that sent a shipment of Philadelphia Eagles cups to a Dunkin’ Donuts in Boston, less than a half year after Nick Foles and the Eagles beat the Pats in the Super Bowl.

The Massachusetts-based coffee chain was looking to win itself back into the hearts of New Englanders by creating promotional signs for Game 2 of the World Series that feature a spin on the Red Sox postseason “Do Damage” rallying cry.

Dunkin’ did the right thing but joining in on the joke and owning the narrative. PR 101: People can’t make fun of you if you’re already making fun of you.

This didn’t stop droves of people from sub-tweeting various instances of dudes getting drilled in the nuts. It’s the price you pay for a solid promotional campaign.

Mind you, this isn’t the first promotional blunder this World Series. Check out the Red Sox mascot, Wally, sporting a giant soft serve boner.

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Matt’s love of writing was born during a sixth grade assembly when it was announced that his essay titled “Why Drugs Are Bad” had taken first prize in D.A.R.E.’s grade-wide contest. The anti-drug people gave him a $50 savings bond for his brave contribution to crime-fighting, and upon the bond’s maturity 10 years later, he used it to buy his very first bag of marijuana.