Dunkin’ (Donuts) World Series Promotional Signs Seem To Advocate For The Punching Of Testicles

Dunkin Donuts

iStockphoto / New_Folder

Dunkin’, formerly known as Dunkin’ Donuts, is just two months removed from a PR disaster that sent a shipment of Philadelphia Eagles cups to a Dunkin’ Donuts in Boston, less than a half year after Nick Foles and the Eagles beat the Pats in the Super Bowl.

The Massachusetts-based coffee chain was looking to win itself back into the hearts of New Englanders by creating promotional signs for Game 2 of the World Series that feature a spin on the Red Sox postseason “Do Damage” rallying cry.

Dunkin’ did the right thing but joining in on the joke and owning the narrative. PR 101: People can’t make fun of you if you’re already making fun of you.

This didn’t stop droves of people from sub-tweeting various instances of dudes getting drilled in the nuts. It’s the price you pay for a solid promotional campaign.

Mind you, this isn’t the first promotional blunder this World Series. Check out the Red Sox mascot, Wally, sporting a giant soft serve boner.

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