Dunkin’, formerly known as Dunkin’ Donuts, is just two months removed from a PR disaster that sent a shipment of Philadelphia Eagles cups to a Dunkin’ Donuts in Boston, less than a half year after Nick Foles and the Eagles beat the Pats in the Super Bowl.
The Massachusetts-based coffee chain was looking to win itself back into the hearts of New Englanders by creating promotional signs for Game 2 of the World Series that feature a spin on the Red Sox postseason “Do Damage” rallying cry.
Dunkin’ did the right thing but joining in on the joke and owning the narrative. PR 101: People can’t make fun of you if you’re already making fun of you.
This didn’t stop droves of people from sub-tweeting various instances of dudes getting drilled in the nuts. It’s the price you pay for a solid promotional campaign.
Mind you, this isn’t the first promotional blunder this World Series. Check out the Red Sox mascot, Wally, sporting a giant soft serve boner.