Marc Lebryk-Imagn Images
On the court, the Indiana Fever are preparing for a season where it has genuine WNBA championship aspirations, led by superstars Caitlin Clark and Aliyah Boston.
However, things have been a bit dicey off the court for the Fever organization in the last week, and it’s seemingly entirely the doing of the social media department.
Earlier this week, the Fever posted a since-deleted graphic on Instagram that featured Clark. The only issue, however, was that the image was clearly AI-generated, which caused Clark to have an extremely bizarre-looking hand.
“New hand alert,” Clark even said in a comment under the post, which remains up but without the added picture of the third-year superstar.
That alone would be embarrassing enough, but now it appears that the social media has decided to double down.
Indiana Fever Social Media Team Called Out For AI Slop Statement
On Saturday mornimg, the Fever’s X account posted a statement addressing the team’s fans and trying to hype them up for the season.
There’s just one problem. The statement was very clearly AI generated, and everybody took notice.
It’s different now. You see it in the way we play. You feel it in how we rise.
And our fans? They’re not a backdrop – they’re a force.
This is Fever Basketball.#NowYouKnow pic.twitter.com/VcMhfTFWHN
— Indiana Fever (@IndianaFever) May 1, 2026
Not only did the statement use multiple em dashes, which is almost an immediate giveaway of AI usage (although us millennial writers may disagree), but it also clearly used a number of buzzwords inserted into the AI prompt.
“I promise it isn’t that hard to find someone that can write a paragraph to your fans for socials,” former NBA player Sam Dekker said in response to the statement.
And fans agreed wholeheartedly.
“AI slopping your content is the type of half a–ed thing the Indiana Fever used to do pre-Caitlin Clark, and I’m amazed there’s still residue of that era left in the building,” one fan wrote.
“Doubling down on the AI use a day after the franchise player called you out on using it is a choice!” said another.
Listen, AI is coming for us all, whether we like it or not. But the Fever’s marketing and social media teams could at least do a little work to make their product feel a bit more authentic.
Is that so much to ask?