John Elway May Have Missed Out On Close To $1 Billion Over A Decision He Made In 1998

John Elway Blew Chance To Make $900 Million In Denver Broncos Sale

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  • John Elway may have blown his shot to take home a massive payday over a decision he made in 1998
  • The Broncos quarterback turned down the chance to have a sizeable stake in the franchise, which is on the verge of being sold for over $4.5 billion
  • Read more NFL news here

Earlier this week, the Denver Broncos took one of the biggest steps yet toward completing a sale of the team that’s been in the works since former owner Pat Bowlen passed away in 2019.

A number of names—including Jeff Bezos, Magic Johnson, and Kanye West and Antonio Brown—had reportedly expressed interest in buying the team ahead of a Monday deadline that essentially marked the end of the bidding process. However, they were ultimately all outdone by a group of investors led by Walmart heir Rob Walton, who were willing to fork over the largest sum of money anyone has ever paid for a franchise in the history of North American sports.

On Tuesday, ESPN reported the current owners had accepted a final bid that values the franchise at $4.65 billion. When you consider Bowman paid a comparatively paltry $74 million to buy the Broncos in 1984, it’s safe to assume most of its current stakeholders are getting a pretty sizeable return on their investment—and you have to imagine a certain Broncos legend is kicking himself for missing out on what would’ve been a massive payday.

Earlier this week, Darren Rovell revisited a fairly unconventional offer Bowman extended to John Elway in 1998 that would’ve resulted in the quarterback who’d just helped Denver win the Super Bowl owning 20% of the team.

Under the terms of the deal, Elway could’ve paid $15 million for a 10% stake and received another 10% in place of the $21 million in contract money he was due to receive. However, the QB ultimately turned down the proposal, which would have theoretically resulted in him taking home around $930 million as a result of the pending sale.

Interestingly enough, the Penguins extended a similar offer to Mario Lemieux the same year. Unlike Elway, he accepted a deal that converted $20 million of his salary to a 25% stake, and he ultimately netted a cool $360 million when Pittsburgh changed hands last year.

Elway has an estimated net worth of $150 million, so while I’m sure he’ll be just fine, that still has to sting a bit.

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Connor Toole is the Deputy Editor at BroBible. He is a New England native who went to Boston College and currently resides in Brooklyn, NY. Frequently described as "freakishly tall," he once used his 6'10" frame to sneak in the NBA Draft and convince people he was a member of the Utah Jazz.