The University of Kentucky has been working with Nike for a year and a half to help bolster its brand recognition. They recently unveiled their new Wildcat logo, a drastic change for a school with a storied history and tradition and whose last logo change was barely even discernible.
The new logo:
Can you make out the birds having missionary sex?
It helps to rotate:
There have been a number of mixed reviews on the logo makeover, and while there were some positive ones, I like to focus on the negative ones because they’re provocative, THEY GET THE PEOPLE GOING.
And it’s tough to argue against these comparisons:
Overall, I like the revamped logo. I also have a bird fucking fetish.