On Tuesday, we posted about the return of the most exciting, well-produced, cinematic sports commercials going today–the Kyrie Irving ‘Uncle Drew’ commercials. Irving, who writes and directs the commercials himself, has amassed over 54 million YouTube views for the wildly popular series, which centers around the trials and tribulations of a senior citizen (played by Irving) who is still embarrassing fresh-legged fools in street ball.
The saga is currently in it’s fourth installment and the video above in the debut commercial for the new chapter. According to ESPN, Irving had the following to say about his visionary series:
“It’s awesome to get to chapter four. I just love every time when fans get to discover who else will join me. I surround myself with great people and love the freedom to come up with a new vision.”
The video, which features old man Ray Allen (aged like one year), documents an epic game of H-O-R-S-E and the pandemonium from onlookers.
The commercial, also featuring Baron Davis and comedian J.B. Smoove, was reportedly shot in one day in Miami as Irving was rehabbing the broken kneecap he suffered in Game 1 of the NBA Finals, according to ESPN.
In my correct opinion, the first installment is a very promising sign of what’s to come.