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This week news of a potential sponsorship deal between soccer powerhouse Manchester United and online dating service Tinder was announced.
According to reports, the deal to put the app’s logo on the sleeves of Manchester United’s new kits could be worth as much as £12 million a year (approximately $15,759,600 in U.S. dollars).
The Daily Mail reports…
The advertising space on the left sleeve – with the Premier League logo on the right – is being valued by the industry at 20 per cent of the main shirt sponsor. So Tinder paying £12m fits in with the £50m a year United are paid by Chevrolet.
The claimed Tinder talks with United come as the dating app, which has 50m users making 1 billion swipes per day, is looking for a more mainstream image and a global following.
The partnership could open up new ways to connect with fans. Tinder already have a deal with Italian club Napoli, which includes special interaction with Poland striker Arkadiusz Milik, who was given a dating profile on the app.
Naturally, a potential partnership such as this sent the internet into a spiral of its usual comedic one-upsmanship as people tried to come up with the best jokes regarding this unique sponsorship situation. As you will see, the theme of Tinder helping the team “score” more often was a very popular one.
We'll soon be swiping left or right for transfer targets on Tinder with our new sponsorship
— Man Utd News (@News_ManUtd) August 1, 2017
https://twitter.com/_unearthlychild/status/892311564761673730
https://twitter.com/dermCURTlN/status/892281968204894208
https://twitter.com/chrisdarwenfmg/status/892303273620910081
Man Utd have done a sponsorship deal with Tinder.
Luke Shaw probably still won't get a match.
I'm here all week. Try the Salmon.
— Paddy Power (@paddypower) August 1, 2017
https://twitter.com/BigSportGB/status/892285839773925376
Do you reckon as part of the @Tinder deal with United fans will be able to swipe left and right on transfer targets?
— FPL Chef (@FPL_CHEF) August 1, 2017
https://twitter.com/SemperFiUnited/status/892261929879609344
After hearing it helped plenty of men score last year, Man Utd could be sponsored by Tinder next season… pic.twitter.com/HjYFp2XTeW
— Ladbrokes (@Ladbrokes) August 1, 2017
https://twitter.com/Davecon1973/status/892144971507224577
Tinder sponsoring #MUFC…
You just know all the ladies would be swiping right on our face-pulling hero pic.twitter.com/WWNMqYzzmQ— Jønathan Shrager (@JonathanShrager) July 31, 2017
Considering Man Utd's lack of goals, it's only fitting they get Tinder as their sponsor. They have helped many a man (and woman) to score.
— Jonas Adnan Giæver (@CheGiaevara) July 31, 2017
United will announce Perisic with a swipe right on Tinder. 100%.
— Adam Sweeney (@AdamWSweeney) July 31, 2017
Manchester United look set to announce Tinder as their new sleeve sponsor.
Rumour has it, Ashley Young will still struggle to get a match. pic.twitter.com/eM2tmE7zzM
— bet365 (@bet365) August 1, 2017
https://twitter.com/rishi_mu/status/892198097488621568
Man Utd to wear tinder on their sleeves 😂😂😂 you couldn't make it up! Always knew they were desperate slags
— Ian Arnfield (@IanArnie) August 1, 2017
I would make jokes about Manchester United being sponsored by tinder but without it I wouldn't have met the wife so…. pic.twitter.com/hy7MNLiF3r
— Paul Wilson (@PAULWILSON1000) July 31, 2017
H/T Total Pro Sports