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This week news of a potential sponsorship deal between soccer powerhouse Manchester United and online dating service Tinder was announced.
According to reports, the deal to put the app’s logo on the sleeves of Manchester United’s new kits could be worth as much as £12 million a year (approximately $15,759,600 in U.S. dollars).
The Daily Mail reports…
The advertising space on the left sleeve – with the Premier League logo on the right – is being valued by the industry at 20 per cent of the main shirt sponsor. So Tinder paying £12m fits in with the £50m a year United are paid by Chevrolet.
The claimed Tinder talks with United come as the dating app, which has 50m users making 1 billion swipes per day, is looking for a more mainstream image and a global following.
The partnership could open up new ways to connect with fans. Tinder already have a deal with Italian club Napoli, which includes special interaction with Poland striker Arkadiusz Milik, who was given a dating profile on the app.
Naturally, a potential partnership such as this sent the internet into a spiral of its usual comedic one-upsmanship as people tried to come up with the best jokes regarding this unique sponsorship situation. As you will see, the theme of Tinder helping the team “score” more often was a very popular one.
H/T Total Pro Sports