McLaren Formula 1 Team Reveals Incredible New Technology That Could Be A Game Changer In Racing

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The 2022 Formula 1 season didn’t go according to plan to for one-time powerhouse McLaren.

The British team, which has won 12 drivers championships and eight constructors championships, finished just fifth out of 10 teams on the grid and a jaw-dropping 600 points behind champions Red Bull.

Additionally, the team cut ties with ever-popular Australian driver Daniel Ricciardo while young British star Lando Norris struggled.

It was a huge step back on the track.

But off the track, the company continues to thrive. Team president Zak Brown, an American, has helped the team grow immensely in the commercial market as well as in other racing series’.

That including being at the forefront of cutting edge technology. Which appears to be the case entering the 2023 Formula 1 season.

McLaren Formula 1 Team Reveals Incredible New Sponsorship Technology

The series began testing ahead of 2023 season this week and with the reveal of the newest iteration of each team’s car came a remarkable bit of invention from McLaren.

The team revealed a digital panel on their car that rotates through their many sponsors. Since racing is all about speed and more weight generally means slower cars, the panel weighs just 190 grams.

As it turns out, the team began testing the technology late last season.

The panel is also controlled by the team, so it can change at will.

As of now, it appears that the technology is only being used for test and practice sessions. But should it be optimized for race conditions it’s undoubtedly a game changer.

Formula 1 is all about being at the forefront of technology and that involves a large amount of spending. Teams with the largest budgets typically have an advantage. So if a team can find a way to attract more sponsors by sharing space, it’s a huge advantage.

Those teams could also choose when they want their sponsor to show.

It’s unlike anything we’ve ever seen before in motorsports. And it could be applicable to any number of racing series’. Should McLaren optimize the tech for use in races, it could completely change the future of the sport.