In the age of modern day recruiting, branding and aesthetics are becoming as essential to prospects as academics, coaching, playing time, and school tradition. In a survey done by Pick Six Previews in 2016, 72 out of 100 high school recruits answered ‘moderately true’ or ‘very true’ when asked whether uniforms have a great impact on their perception of a team.
Teams have used social media as a medium for hybrid uniform unveilings to enhance publicity, spike revenue from jersey sales, and catch the eyes of high school prospects who increasingly care more about looking dope AF in their unis than the pedigree of the school itself.
The University of Miami knows how to play the game, and in partnership with adidas, just revealed their new environmentally-conscious alternate uniforms for the 2018 season.
According to adidas, the new threads are the first-ever football uniforms featuring repurposed and upcycled materials created in partnership with Parley For The Oceans. They are also very easy on the eyes.
Miami’s new special edition adidas x Parley A1 football uniform is composed of over 70% regenerated ECONYL® yarn; a raw material transformed from fishing nets and other nylon waste intercepted in marine environments. As a part of their partnership, adidas x Parley rework these various marine plastic waste materials into technical fibers that create the material framework of a durable, yet breathable fabric that is optimal for adidas performance apparel. In addition to the new eco-innovative uniforms, players will also wear new adizero 7.0 or FREAK x Parley cleats and gloves featuring recycled materials for the September 2 game. The adidas x Parley football cleats mark the first-ever styles of eco-conscious footwear to be debuted on-field for NCAA football competition.
The Hurricanes will rock the new uniforms for their season opener against LSU at the 2018 AdvoCare Classic at AT&T Stadium in Arlington, Texas on September 2.
Check out the promotional video below:
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