Getty Image / Kevin Mazur
The Super Bowl takes place today and hopefully, it’s a great game between the Kansas City Chiefs and Philadelphia Eagles.
However, many are paying attention to Rihanna as she is the NFL’s halftime performer this year.
Some already know that the league doesn’t pay its halftime performers and many have spoken about it in Rihanna’s case.
Regardless, here’s why it’s still incredibly beneficial for her.
According to Front Office Sports, the NFL still covers production costs. But what’s really eye-popping is the amount of exposure the artist receives performing the Halftime Show.
Rihanna won’t be paid for tonight’s halftime performance.
The NFL covers production costs and draws 190M viewers in exposure — but does not pay its Super Bowl halftime artists each year.
The last two years, Dr. Dre and The Weeknd even spent about $7M of their own money. pic.twitter.com/g1FBzZXoNx
— Front Office Sports (@FOS) February 12, 2023
The Super Bowl is one of, if not, the most-watched events of the year. The NFL is likely to garner somewhere around 190 million viewers. Everything about it is a spectacle.
The game, the commercials, and the halftime performance have all eyes glued to the television. So, although Rihanna isn’t being paid for her performance, the NFL is still providing a massive platform.
If anything, this could likely lead to more ticket sales whenever she goes on tour next. Not to mention people buying her albums and songs after watching her perform on the NFL’s biggest stage.
So, in the end, it sounds like it balances out. No wonder these artists are willing to perform at the Super Bowl.