adidas Football Unveils Emoji Cleats And The Millennial In Me Wants Them Now


Are you a millennial? Do you play football? Well, for the price of eight avocado toasts, you can secure yourself a pair of Adidas’ adizero 5-Star 7.0 emoji cleats. The cleats will run you $130 but that is a small price to pay when you consider how much you spend on Soul Cycle classes.

If you’ve got a little more to spend, you can buy the entire adiMoji Pack, featuring seven adiMoji icon graphics that players can choose from, including Fire, Ice, Oil, Money, 100, the Goat and Snoop’s Money Bag cleat.

I hate that I think these things are incredible.

These bad boys aren’t Adidas’ first crack at emoji kicks–back in November, Philadelphia Eagles running back Jay Ajayi debuted Adidas custom “Jay Train” in a week 11 game vs the Dallas Cowboys.

Oh, and lets not forget about Von Miller’s ‘Vonmoji’ holiday cleats.


Back in my day, I would rock the shit out of my face on a pair of Adidas cleats while I stand on the sidelines as a senior on JV.

Buy these stompers over at, and


Matt Keohan Avatar
Matt’s love of writing was born during a sixth grade assembly when it was announced that his essay titled “Why Drugs Are Bad” had taken first prize in D.A.R.E.’s grade-wide contest. The anti-drug people gave him a $50 savings bond for his brave contribution to crime-fighting, and upon the bond’s maturity 10 years later, he used it to buy his very first bag of marijuana.