The Golden Age in footwear is upon us. Nike labored for a decade before releasing the HyperAdapt Trainer 1.0–a self-lacing shoe that when your heel strikes a sensor, the underfoot-lacing system lights and up triggers the system to form around your foot. Nike also developed Anti-Clog Traction on its soccer cleats that makes it almost impossible for mud to jam the sole plate of the cleats.
Point is, if sex scientists spent a fraction of the time trying to innovate a safer way to have sex than sticking a balloon on your johnson as shoe designers spent fixing less important problems in our lives, then I wouldn’t have to answer to this cold sore every month. Kidding. Or am I?
Adidas has been a technology titan in its newer shoes and next week’s drop of the Futurecraft4D will be evident of that. According to Esquire, the long-awaited running shoe was crafted using Silicon Valley start-up and 3D-printing specialist Carbon’s Digital Light Synthesis–a more advanced way of 3D printing using light and oxygen that is cheaper, less time-consuming, and easier to scale.
The shoe, which will run for $300, is being dubbed the “world’s first high performance footwear featuring midsoles crafted with light and oxygen.”
The shoe will launch January 18 in New York City in places that carry Adidas Consortium, like Kith, Packer, and SNS.