I’m Sorry, Lambda Theta Phi

I am writing you concerning the post you made on brobile.com concerning my fraternity brothers performing a salute in front of the Arizona State Sign. Here's the link:


I am outraged that you, with complete ignorance for what my brothers are doing in this performance, still decided to post the video claiming that they were being “douches.” If you don't know what's going on, then you should do some research about it before making such a ludicrous claim with no evidence. The name of our fraternity is on the person's shirt, for example, which could lead you to finding more information about what we are doing in the video.

The performance is called a salute, which is an art form that Lambda Theta Phi Latin Fraternity, Inc. helped to create. It had deep roots in the culture of Latinos, which is an important identity for our fraternity. Its an art form that expresses pride in our culture, respect, and love for our fraternity. When we perform a salute, the words and movements all are meaningful to us, and we also perform a salute to honor those around us. In the video, for example, we did our salute in front of the Arizona sign to honor it and our brothers.

We are not from Arizona, another misleading point you make in the video because you did not know what you were talking about. We are from New Mexico. We were going to Arizona for a meeting with brothers from other universities. We decided to film this video to show respect to Arizona, our brothers from Arizona, as well as pride that we were traveling to represent our chapter from New Mexico.

 Here are my requests:
     1) You must remove this video, or update it with accurate information.
     2) Write an official apology to our chapter, and our national fraternity.
     3) Post about things that you know about, you know, like an objective writer should do.

I'm sorry that I thought you were from Arizona, Arturo. Now I know I was wrong to make that assumption. I mean you no disrespect. But you have to admit, the video as found on YouTube is a little ridiculous and, well, you provided ZERO information about whatever cult-like frat ritual you happened to be performing for the entire Internet to see on YouTube. It certainly LOOKED like you were trying to be big mean scary tough guys and it's well within my First Ammendment rights to say that. Next time, maybe provide a little context so starving, content-hungry bloggers like myself don't get confused by what exactly we're looking at. 

Here's what I'll do. I'll say I'm sorry, because I am. That was uncharacteristically dick-ish of me to call you “douche hardasses.” Usually I'm a pretty nice guy. As requested, I wrote an official apology letter to your chapter and national fraternity. It's posted in the image above. I'll update our previous post with a link to this apology post. 

As for #3? Blame's on you, my man, for posting a video publically on the Internet without any explaination or context. Consider this a cautionary tale. And any writer worth a grain of salt will tell you straight up that “objectivity” is dumbest sacred cow in the world. 

“With the possible exception of things like box scores, race results, and stock market tabulations, there is no such thing as Objective Journalism. The phrase itself is a pompous contradiction in terms.” – Hunter S. Thompson 

Res ipsa loquitur,


Brandon Wenerd avatar
BroBible's publisher and a founding partner, circa 2009. Brandon is based in Los Angeles, where he oversees BroBible's partnership team and other business development activities. He still loves to write and create content, including subjects related to internet culture, food, live music, Phish, the Grateful Dead, Philly sports, and adventures of all kinds. Email: brandon@brobible.com