Eric Hartline-Imagn Images/Ubisoft
Elon Musk may own X, formerly Twitter, and routinely game the algorithm to boost his content, but sometimes the power of social media is simply too wild and free for even the richest man in the world to control. Earlier this week, Musk got ratio’d into oblivion by the official Assassin’s Creed account.
After commenting that a social media influencer and Twitch streamer was a “sell out” for promoting the new Assassin’s Creed game, the official Twitter account for the franchise replied to Musk with a burn that has got to rank among one of the most disparate ratios in the history of the app — at the time of this writing, Assassin’s Creed‘s response to Musk has over 706,000 likes compared to his 35,000.
“Is that what the guy playing your Path of Exile 2 account told you?” the Assassin’s Creed account replied, poking at rumors that Elon Musk’s self-proclaimed gaming credentials are falsified.
Musk’s issue with Assassin’s Creed Shadows appear to be racially motivated and stem from the fact that the game features the Black samurai Yasuke (who was a real person that existed in Japan during the Sengoku period), as he previously replied to a tweet about the character saying that “DEI kills art,” implying the inclusion of the character ruined the game.
The barb from Assassin’s Creed clearly cut deep, as Musk — who tweets dozens if not hundreds of times a day — did not follow up with a reply.
Is that what the guy playing your Path of Exile 2 account told you?
— Assassin’s Creed (@assassinscreed) March 25, 2025
Musk’s take that Assassin’s Creed Shadows is a “terrible” game doesn’t seem to be the general consensus, as the game received an 8/10 on IGN and an 82% on Metacritic, suggesting a majority of gamers have enjoyed the game.
Musk is currently dealing with something of a global rebuke of his Tesla car company, as its stock has been plummeting in recent weeks due to decreasing sales in Europe, concerns about President Trump’s tariffs, and growing resentment toward Musk and therefore the companies he’s involved with in the United States.