Eminem Is Actually Selling ‘Mom’s Spaghetti’ At A Pop-Up Shop In Detroit

Universal Pictures

It probably won’t be immortalized in the Library of Congress alongside cinematic classics like The Goonies anytime soon, but Eminem’s semi-autobiographical (and Oscar-winning) movie 8 Mile is easily one of the most underrated films to come out this century. It manages to sum up the struggle that comes with achieving success while perfectly capturing the spirit of a post-industrial Detroit, and it doesn’t hurt that it also led to the creation of one of the most iconic hip-hop songs of all time.

The highlight of the movie, however, is undoubtedly the rap battles that take place in The Shelter, which is where Eminem cut his teeth before breaking into the mainstream. I remember wading through the swamps of LimeWire after getting an iPod in the mid-2000s to download each and every one, and even though I haven’t actually seen the movie in years, I could still recite every single line of B-Rabbit’s final faceoff against Papa Doc off the top of the dome.

Eminem’s much-awaited Revival finally dropped today after an extensive marketing campaign (based on what I’ve read so far it’s had a very mixed reception) and the post-release publicity campaign has officially kicked into full force. The rapper recently announced he’s going on tour next year to promote the album, but if you need to get your fix before then, you need to get your ass to Detroit.

Eminem hopped on Twitter on Thursday to announce the upcoming opening of a pop-up shop at The Shelter that will be selling merchandise in addition to the “Mom’s Spaghetti” immortalized in the opening lines of “Lose Yourself.”

If you want the full 8 Mile experience, be sure to bring a bottle of ipecac with you to wash things down.