JNCO Jeans Are Officially Dead, Long Live JNCO Jeans
Pour out a Jolt Cola because your favorite oversized and extra wide-legged pants are dead. JNCO Jeans is officially closing down permanently and society will somehow have to persevere and march forward, which will actually be easier now since you won’t be falling on your face after tripping on the bell bottoms of JNCO Jeans.
JNCO Jeans was founded in 1985 by Jacques Yaakov Revah and Haim Milo Revah. At its peak in 1998, JNCO genie-like jeans had mind-blowing sales of $186.9 million. That’s a lotta f-ing jeans. But as all good things such as No Fear shirts, Starter Jackets, bucket hats, and Bugle Boy clothing, they must all come to an end. The company published a final farewell on their blog this week and announced they are “liquidating all inventory” (It’s true, literally everyone has a blog these days).