Leonardo DiCaprio Asks You To Eat Less Meat, Invests In Meatless Beyond Burger That ‘Bleeds’
Leonardo DiCaprio is asking you to eat less meat. The actor’s latest investment is putting his money where his mouth is. The Hollywood actor invested in Beyond Meat, a plant-based food company that makes meatless burgers that “bleed.” The Los Angeles-based company makes the Beyond Burger, which is said to be “the world’s first plant-based burger that looks, cooks, and tastes like a fresh beef burger.” The burger looks exactly like raw beef and has a similar texture, but the patties are made from pea protein, yeast extract, and coconut oil. The burger achieves a red color and a “bleeding” effect by including beet juice.
“Livestock production is a major contributor to carbon emissions,” DiCaprio said in a statement. “Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate. Beyond Meat’s ability to create appealing, healthy meat directly from plants will go a long way in helping everyday consumers take action on climate change.”