In 2017, many cinema enthusiasts were introduced to an absolutely game-changing company in the form of MoviePass, which rocketed into the mainstream thanks to its plans to disrupt the traditional ticket-buying process.
It’s pretty easy to understand why MoviePass caught on when you consider it offered subscribers the option to see as many movies as they wanted to each month for a flat fee that essentially paid for itself if you made one or two visits to the theater in the span of 30 days.
It seemed too good to be true, as it was hard not to look at the brand’s model without asking (to paraphrase Jesse Plemons’ character in Game Night) “How can that be profitable for MoviePass?”
Unfortunately, we soon discovered the answer was “It can’t be.”
It didn’t take long for AMC to essentially copy the MoviePass model (Alamo Drafthouse also quickly follow suit), and as the company started to bleed cash, it rolled out a number of ultimately unsuccessful changes that failed to stop the hemorrhaging and caused plenty of former customers to decide it was no longer worth the money.
MoviePass officially shuttered in 2019, but a couple of years later, it unexpectedly announced a new plan to attempt to come back from the dead.
According to TechCrunch, the resurrection is officially here—although MoviePass 2.0 does look a bit different from its original form.
As things currently stand, the company is offering four subscription tiers ranging from $10 to $40 a month; the cheapest option allows you to see between 1-3 movies per month, while the most expensive gains you entry to up to 30 (you’ll also have to pay a premium if you’re seeming films in Southern California or New York City).
It’s worth noting all of the plans are based on a credits system linked with a dynamic pricing model where more sought-after showtimes (like nights and weekends) will set you back more than a weekday matinee (it’s worth noting the credits do roll over, although there is an expiration date).
I guess we’ll just have to wait and see if the second time is the charm.