According To Shopping Data, People Named Matt And Emma Are Tightwads, While Josh And Karen Are Shopaholics

Names Matt Emma Most Frugal Joshua Karen Shopaholics


“What’s in a name?” Billy Shakespeare asked in Romeo and Juliet. According to a new study of shopping data by online marketplace, it could mean the difference between being tight with one’s money and being a spendthrift.

Before you poo-poo such a study as utter nonsense, keep in mind that research published in the Journal of Personality and Social Psychology claims that our names can actually potentially influence major life decisions, including which careers we pursue.

For this particular study, the folks over at took internal data from the last three years and created a comprehensive list of the top male and female names when it comes to how they spend their money, based on how much each spent per transaction along with purchases of discounted or sale items. also surveyed 3,000 of their customers to learn even more about their common spending habits.

Here’s what they discovered…

“Fear of a name increases fear of the thing itself,” J.K. Rowling, Harry Potter and the Sorcerer’s Stone.

• 88% shop regularly online.

• 97% enjoy the online shopping experience.

• 65% of consumers have overspent while online shopping.

• 34% said they spend half of their monthly wage, while 57% said they spend approximately one-third, on shopping for consumer goods online.

• 45% spend the majority of their disposable cash on food and drink.

Most “Shopaholic” Names

1. Karen
2. Courtney
3. Stephanie
4. Maddie
5. April
6. Jessica
7. Mary
8. Georgia
9. Catherine
10. Amanda

TOP 10 – MEN
1. Joshua
2. Chris
3. Callum
4. Scott
5. Lewis
6. Luke
7. Jacob
8. Marcus
9. Philip
10. Andy

People Named Matt Emma Most Frugal Joshua Karen Shopaholics


Most Frugal Names

1. Emma
2. Katie
3. Julie
4. Alice
5. Zoe
6. Kelly
7. Lucy
8. Claire
9. Sarah
10. Amy

TOP 10 – MEN
1. Matthew
2. Jack
3. Sam
4. James
5. Simon
6. Edward
7. Connor
8. Paul
9. Ben
10. Liam

“With thousands of people going through our site daily, we see a host of shopping habits and trends, whether that’s by name, age or location,” said Cas Paton, founder and CEO of “Therefore, we thought it would be fascinating to see which names are synonymous with the top spenders onsite, and also the names of those who are more careful with their money, opting for deals and discounts over full-priced products. Who knew there’s such a common parallel with names and shopping habits, there seems to be a lot more to a name than we initially thought!”

Douglas Charles headshot avatar BroBible
Before settling down at BroBible, Douglas Charles, a graduate of the University of Iowa (Go Hawks), owned and operated a wide assortment of websites. He is also one of the few White Sox fans out there and thinks Michael Jordan is, hands down, the GOAT.