There are plenty of rappers who’ve slowly but surely faded from relevancy thanks to the disinterest that comes with their inability to evolve as an artist while attempting to rely on what worked for them in the past.
However, that’s not the case with Pusha T, who hasn’t really deviated from the formula that allowed him to rise to fame as a member of The Clipse before embarking on one of the more consistently impressive solo careers in recent memory.
The formula in question is pretty straightforward, as Pusha T—a.k.a. The L. Ron Hubbard of the Cupboard a.k.a. The Grand Wizard of the Almighty Blizzard a.k.a. The Hines Ward of the Crime Lords—has arguably perfected the art of Coke Rap.
Sure, virtually all of his songs revolve around trafficking and selling large quantities of cocaine and the enviable lifestyle that can come with being successful in that particular line of work, but most of his fans wouldn’t have it any other way.
It wouldn’t be unreasonable to assume Pusha T’s preferred subject matter would limit his crossover appeal. However, that hasn’t been the case, as the man who helped perfect McDonald’s “I’m Lovin’ It” jingle has teamed up with Arby’s to drop multiple diss tracks aimed at The Golden Arches (including one where he absolutely ethered the Filet-O-Fish).
It’s safe to say his most recent corporate-adjacent project is a much more natural partnership, as it’s hard to think of any rapper who’d be a better fit for the soundtrack for Cocaine Bear, the bonkers movie based on the real-life tale of a bear who did a bunch of cocaine.
On Wednesday, King Push unveiled his remix of Melle Mel’s “White Lines” prior to the film’s widespread release on Friday, and it’s safe to say he’s done it yet again.