Shutterstock / IanC66
Airlines are probably the most proficient industry at adding charges to increase revenue. United Airlines has introduced a novel way to extract more money from customers in a brand new way — overhead bins. United Airlines is offering customers Priority Boarding for the price of $9, meaning those who pay extra will be sure to get space to store their carry-on packages in the overhead bin.
For those who pay $9, they will be given the privilege to board the plane along with the hoity-toity Premier Gold, Star Alliance Gold, Premier Silver, and Star Alliance Silver customers. By boarding earlier, you avoid the possible issue of all of the overhead bins being occupied and you having to check-in your carry-on luggage, then have to be stuck at the baggage claim to wait for your backpack.
United is marketing the new $9 fee as: “Get onboard and to the overhead bins faster.” Which is probably a way better campaign of: “Get onboard faster so you can be forced to stow your French bulldog in the overhead bins.”
[Inc]