Chipotle Stock Is Rebounding From All Time Lows — But Here’s Why You Might Want To Hold Off

Before it came crashing down from a debilitating e coli scare, Chipotle stock used to be the belle of the ball in the restaurant world. It hit $726 a share just two years ago, then came crashing down.

It’s rebounding back upwards, with the company announcing major menu changes like preservative-free tortillas.

But is it really enough to save Chipotle’s soul and turn it back into the restaurant unicorn it once was? Some anylasts are doubtful, citing that there are plenty of people who are just done with the chain following the e coli scare. Note this analysts view, via The Street:

While Wedbush analyst Nick Setyan views Chipotle going “clean” with its food as a way to “get them back on the right path,” he told TheStreet that challenges still lie ahead for the company.

“Obviously there are headline risks,” Setyan said. “There’s probably some five to 10 percentage of customers that will never return.”

While Setyan, which has a neutral rating on Chipotle stock, expects the burrito chain’s same-store sales to improve slightly – in the low- to mid-single digits – in the first quarter, profit margins will remain pressured throughout the year due to the resulting company turnover from the E. Coli scandal.


Others on Wall Street don’t like the added cost it takes to run these new programs associated with the restaurant chain. via The Street:

“We expect a slower than targeted same-store sales recovery along with higher costs associated with new food safety programs to keep margins below historical levels of 20% plus,” wrote Jefferies analyst Andy Barish in a February note. “We believe current valuation is not capturing the fundamental operating changes and potential risks.”

Barish has an underperform rating and $300 price target on Chipotle, implying a 31% decline.

This subject actually came up on Foodbeast’s podcast the other week. Throw it a listen:



Brandon Wenerd avatar
BroBible's publisher and a founding partner, circa 2009. Brandon is based in Los Angeles, where he oversees BroBible's partnership team and other business development activities. He still loves to write and create content, including subjects related to internet culture, food, live music, Phish, the Grateful Dead, Philly sports, and adventures of all kinds. Email: