A few years ago, extreme eating YouTuber L.A. Beast devoured a 20-year-old Crystal Pepsi from the ’90s off E-Bay. He ended up puking absolutely everywhere, but ended up with over 11 million YouTube views to date. Let’s relive that glorious YouTube moment:
Since bringing things back from the ’90s is still all the rage these days, Pepsi is bringing back it’s clear cola. NOSTALGIA ALERT!
Pepsi alerted the news to L.A. Beast first:
— L.A. Beast (@KevLAbeast) June 8, 2015
This has been confirmed by Ad Age, which reminds us that Pepsi made a HUGE deal of the clear cola back in the ’90s.
In the early 1990s, the launch was backed with a $40 million ad budget and major hoopla, “only to fizzle among consumers who had grown disenchanted with clear sodas,” Ad Age reported in 1994. At the time Pepsi sought to spark new interest by reformulating Crystal with a citrus taste.
Crystal’s likely return comes after soda brand Zevia in May announced it was going “color-free” across its 17-flavor portfolio. Zevia — which touts itself as a “zero calorie, naturally sweetened soda brand” — had previously used caramel colors in its colas, ginger root beer, ginger ale, Dr. Zevia and cream varieties. Caramel coloring has fallen out of favor with some consumers.
I’m not going to lie, I can’t wait to mix it with bottom-shelf Admiral Nelson rum. Welcome back, Crystal Pepsi.