A Topps football card featuring Dallas Cowboys quarterback Dak Prescott has suddenly become a hot commodity among collectors, and it has nothing to do with his on-field accomplishments.
Instead, it’s because of a message written on Dak Prescott’s wrist tape that somehow made its way onto the card.
The message? “F— cancer!”
According to The Athletic, the message appears on Prescott’s 2026 Topps Football Holiday card, and its value has skyrocketed since collectors noticed the writing on the quarterback’s wrist.
The card, which was selling for as little as 25 cents last Thursday, reportedly sold for as much as $29 by Sunday. While that’s certainly quite a return on investment, it gets even better.
Dak Prescott’s Football Card Is Suddenly Worth A Lot Of Money
The card’s photo was taken during the Dallas Cowboys’ November 3, 2025, game against the Arizona Cardinals, and the card has actually been around for several months.
Topps had already used the same image in its flagship football set released in August. However, nobody seemed to notice the message until the holiday version of the cards was released.
One collector compared the discovery to the infamous 1989 Fleer Billy Ripken baseball card, which featured an obscenity written on the knob of his bat.
According to The Athletic, a one-of-a-kind Superfractor version of Prescott’s card sold for $1,800 on Friday, the highest price paid for one of his cards produced this year.
Unlike the Billy Ripken card, however, Topps doesn’t appear to consider this to be a printing error. So it is not expected to be changed and the same photograph is also expected to appear in the upcoming Topps Chrome Football set.
The sudden interest in the Dak Prescott card comes as sports collectibles continue to command remarkable prices. As we reported on Tuesday, a rare Kobe Bryant basketball card recently sold for a record $65,000 on the CollX marketplace.
The Message On Dak Prescott’s Wrist Tape Has Personal Meaning
As The Athletic noted, Dak Prescott has frequently written messages on his wrist tape to raise awareness of causes important to him. This particular message likely had something to do with his mother, Peggy, who died of colon cancer in 2013 at age 52.
He also lost his brother Jace to suicide in 2020 and has used messages such as “Ask 4 Help” to promote mental health awareness. Dak’s Faith Fight Finish Foundation supports both issues: cancer research and mental health initiatives.
Dak Prescott, meanwhile, has made other headlines for some unusual reasons recently, including conspiracy theories sparked by a Prime Video promotional poster. This time, at least, the attention is helping spread a message that matters far more than football.