- J. Cole has landed a contract with a pro basketball team in Canada despite his underwhelming showing during a brief stint on a squad in Africa
- The rapper signed with the Scarborough Shooting Stars of the Canadian Elite Basketball League and caused ticket prices to skyrocket
- Read more basketball news here
In 2020, J. Cole raised more than a few eyebrows when he asserted he had the requisite skills to earn a spot on an NBA roster. That ultimately (and somewhat predictably) resulted in the Pistons inviting the rapper to a tryout, but those specific hoop dreams have yet to pan out.
However, the man who once went platinum with no features did make his pro debut on a slightly less prestigious stage in 2021 when he signed a deal with the Rwanda Patriots BBC of the Basketball Africa League (which didn’t sit well with at least one of his opponents).
His time with the team came to a quick close following the three games where he posted a grand total of five points, three assists, and five rebounds, and it’s safe to say his overall performance left plenty to be desired.
Had to make a highlight reel to commemorate the end of J. Cole's legendary pro basketball career pic.twitter.com/dYOMMvfCT4
— Connor Toole (@CTooleSaysStuff) May 26, 2021
Based on how he fared during that stint, it’s fairly easy to understand why other teams weren’t immediately knocking down his door with contract offers. However, ESPN reports another squad has decided to give him a shot, as the Canadian Elite Basketball League announced J. Cole has become the newest member of Scarborough Shooting Stars on Thursday night.
— CEBL (@CEBLeague) May 20, 2022
If the signing was a publicity stunt, it’s safe to say it worked exactly as intended. After the news broke, fans flocked to scoop up tickets at the Shooting Stars arena, and even if you take the value of the Canadian dollar into consideration, the price of admission to enter the 2,000-seat venue to watch the 37-year-old play is absolutely bonkers.
who the actual fuck is pricing these Scarborough Shooting Stars tickets?? MLSE???? pic.twitter.com/ShpbHXqV77
— cj (@watanabeyute2) May 20, 2022
$1,000+ for two tickets to see J cole plays basketball in Canada . God Bless capitalism. pic.twitter.com/XB9eCnIkkr
— RAP IS LIFE & FOREVER (@YodonB) May 20, 2022
Other people who attempted to score a discount by trying to purchase season tickets discovered they were far from the only person with the same idea.
Went on TicketMaster. 3000 in line for season tickets. J Cole can play, not just a PR play. But also great publicity for the team and league. Hope seats are still available. Great signing @CEBLeague @JColeNC let’s go Scarborough. https://t.co/hHb773iPbN
— Mike Edgell (@mikeedgell) May 20, 2022
Tryna buy tickets for J. Cole's first game in Toronto and… yeah he's bringing the $$$ pic.twitter.com/Ss6WaOsZcY
— The Big Steppers (@3vad_) May 20, 2022
— Box And One Podcast (@BoxAnd1Pod) May 20, 2022
We’ll get the chance to see if J. Cole has managed to improve his game when the CEBL season kicks off on May 26th.