Apple Issues Public Apology For Intentional Throttling Of iPhones, Offers $29 Battery Replacements
Apple issued a rare public apology on Thursday after it was revealed that the tech giant purposely slows down performance on older iPhones. “We know that some of you feel Apple has let you down, we apologize,” Apple said in a letter to their customers for the intentional slowdown of outdated iPhones. In an attempt to smooth things over with upset customers Apple slashed the price of battery replacements.
“We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making. First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”