The Brands have historically forked over an absurd amount of cash to get their ads in front of the more than a hundred million viewers who typically tune in to watch the Super Bowl.
This year was no exception, as any company that wanted to secure a 30-second spot on the Fox broadcast reportedly had to shell out around $7 million to ensure their commercial would run at some point during The Big Game.
That number doesn’t even include the amount those brands had to shell out to film the spots themselves, as you’re typically looking at hundreds of thousands of dollars in production costs thanks to the ad agencies who get paid to dream up ideas, the celebrities who are typically tapped for endorsement deals, and the crew members who ultimately film and edit them.
When you consider the Super Bowl is easily advertising’s biggest stage, you’d assume marketing teams would go to great lengths to come up with original ideas with the hopes of setting themselves apart from the pack.
However, it definitely seems like Bud Light may have cut some corners ahead of this year’s game.
If you tuned into Super Bowl LVII, you likely saw the ad that featured Miles Teller and his wife Keleigh Sperry vibing out to some groovy hold music while holding cans of Bud Light.
According to VinePair, that ad came as quite a shock to Lenarr Young, the Content Creator who posted a video that not only revolved around the exact same concept but featured the exact same song in August of 2020.
BUD LIGHT ???? SUPER BOWL ??? COMMERCIAL???? https://t.co/beiKK07Xzu
— Lenarr Young (@Lenarr_) February 13, 2023
While Young didn’t explicitly accuse Bud Light of ripping off the idea for its Super Bowl commercial, plenty of other people said as much after realizing how eerily similar the two videos were.
Get a lawyer and sue. That company won’t wanna spend the money on a case they will settle immediately. Get your bag my guy
— ًًً (@rosettabonez) February 13, 2023
I knew that whole moment felt rewritten while I was watching
— purpose. (@ChrisSWAP) February 13, 2023
They said the joke louder in class. It ain’t right
— Hiff (@Niedrhoff) February 13, 2023
They really took the whole flow bar for bar …and during Black History month
— Dread.D.X (@DaveGSenpai) February 13, 2023
There’s a small chance this is just a coincidence—but it seems like it’s a very, very, very small one based on the facts at hand.