If you weren’t listening to this week’s unimportant noise, you most likely don’t know that Kentucky Fried Chicken had made an announcement that they were going to take their famous potato wedge french fries off their menu for a more traditional french fry. It’s a bold play that has left fans of the fast-food chain that was founded in 1952 questioning everything. The Brilliantly Dumb Show took on that challenging and fragile topic for KFC consumers worldwide.
When is Colonel Sanders, the face of KFC, going to step up and make a big-time play in the fast-food industry? In my mind, the french fries are not and never were the problem for KFC. The problem KFC is having is that they are letting franchises like Chick-fil-A and Popeyes come into the chicken world and just steamroll right over them. Popeyes, who was definitely not considered one of the top food chains by most, made a huge splash in the chicken industry by recently rolling out their version of the chicken sandwich and never turned back. Meanwhile, Chick-fil-A continues to roll out new products and sit on the top of the chicken throne. But where in the hell has Colonel Sanders and Team KFC been?
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Their answer to climbing back on the fast-food leader boards was to roll out a donut sandwich with chicken in the middle of it? Is that really the best we can do? At what point do you say to yourself, ‘wow I really could go for the new KFC donut sandwich right now?’ And if you do, you know damn well any type of physical movement you have the rest of the day is canceled. Once that doesn’t work you decide to take one of the best things you have going off the menu with french fries?
Colonel Sanders needs to make a play and make one fast in order to save the second largest franchise in the world. The pressure is on and people with nothing better to do are looking at Colonel Sanders for the answer to see what he will do next. For the full absurd rant, be sure to subscribe to The Brilliantly Dumb Show on YouTube, Apple Podcasts and Spotify.