Lululemon Ambassador Posts A ‘Resist Capitalism’ Initiative In Her $140 Leggings


A Lululemon brand ambassador wants you to resist capitalism, which seems like a bold strategy coming from a company that sells wildly expensive yoga apparel:

Fox Business– The publicly traded athleisure brand, which sells leggings for upwards of $120, is facing backlash for recently posting a “Five to Follow” list on Instagram with one of its brand ambassadors promoting a workshop and its plans to “unveil historical erasure and resist capitalism,” according to the post.

The brand’s ambassador instructor Rebby Kern, a self-proclaimed “social justice warrior,” according to her website, is featured in the graphic posted to Lululemon’s Instagram page, promoting a class called “Decolonizing Gender.”

I can understand this class coming from the yoga leader of Habitat for Humanity. But a for-profit athleisure brand worth $40 billion? Seems like the sort of message that might be at odds with the board.

Twitter did its thing so we don’t have to:

That last one is a bit academic, but thanks Jonathan. What a wonderful illustration you paint.