As the eating habits of millennials change (as seen in this study HERE), McDonald’s is attempting to change with the times and offer higher quality items to attract a wider variety of customers. The fast food giant’s latest offering is the company’s most expensive item ever sold. Unfortunately for McDonald’s, not everyone is embracing this “gourmet” burger.
McDonald’s in Australia is offering a 100% wagyu beef burger for a limited time. The burger is made from the highly-sought-out beef that is made from a Japanese breed of cattle that is widely considered the creme-de-la-creme of meat. This buttery beef comes from Australian-bred wagyu cows. The high-stakes burger comes with a gourmet bun along with special sauce, bacon, caramelized onion, tomato, lettuce, and a slice of cheddar cheese.
All of these premium ingredients have ratcheted-up the cost of the McDonald’s wagyu beef burger and costs $10.75 AUD, which is approximately equivalent to $8.29 US. Many fans have expressed their love of the new premium burger, including this gentleman who praised the wagyu on Instagram. Here’s what a real Wagyu beef burger from McDonald’s looks like, minus the perfect photoshoot treatment.
However, some Aussies are not impressed with the pricey burger and say the meat is too dry. Some went so far as to say the wagyu burger tastes like “cardboard.” Others love it and have called the burger “divine” and “best burger ever.” But this one unsatisfied customer had this to say about the new wagyu burger: “Inferior in every way to even a McFeast … and (charging) over a tenner is taking the piss.” Australians, please don’t ever change. In other pressing fast food news, Taco Bell unveiled new tortilla chips that are flavored like their iconic hot sauces.