Are we in a simulation? If so, is the simulation broken? It might be because something so bizarre happened at Nintendo this week. The next president of Nintendo of America has the last name “Bowser.” You know, like Bowser as Mario and Luigi’s arch-nemesis?
Reggie Fils-Aimé is stepping down as president and COO at Nintendo of America after 16 years. His successor is Doug Bowser. Bowser has been with Nintendo since 2015, when he joined as vice president of sales. In 2016, he was promoted to senior vice president.
Thanks everyone for your warm messages as I look ahead to this new adventure. I have learned so much from Reggie. His love and passion for Nintendo, along with yours, will never be far from my mind. pic.twitter.com/oeaDFAGQKr
— Doug Bowser (@thetruebowser) February 23, 2019
Doug Bowser is completely aware that he has the same last name as King Koopa and completely embraces the Super Mario Bros. villain.
You can never have too many Bowsers in the office. pic.twitter.com/zF0AcLCgxh
— Doug Bowser (@thetruebowser) March 6, 2018
Like, really, really embraces the Bowser names, maybe even a little too much.
Happy Halloween! pic.twitter.com/LEQkQcFpDC
— Doug Bowser (@thetruebowser) October 31, 2016
The internet could not deal when they found out that Bowser was now in control of Nintendo. They reacted in disbelief, shock, and of course memes and jokes.
A man named Doug 'BOWSER' is the new President of Nintendo of America. I spotted something terrifying in the background. pic.twitter.com/TqMIJNaRRi
— Merryweather Media (@Merryweatherey) February 21, 2019
https://twitter.com/Nibellion/status/1098665374114082816
Imagine being an Italian plumber and being hired for a job to fix the clogged toilets at Nintendo's corporate office? pic.twitter.com/AbNNEaAh16
— Paul Sacca (@Paul_Sacca) February 23, 2019
Bowser on his first day as president of Nintendo of America pic.twitter.com/hGrvNSMOna
— 𝐗 (@rhiwion) February 21, 2019
Doug Bowser pullin up to Nintendo HQ on his first day as president pic.twitter.com/dDdtIYt63m
— Mr. 🅿️asquale (@TheMrPasquale) February 21, 2019
So let me get this straight: A guy named Ivo is Chief Brand Officer at Sega of America, and a guy named Bowser is the new president of Nintendo?
— Alan Denton (@AlanTheWriter) February 21, 2019
the nintendo guy being called bowser can't happen. he's gotta change his name. the posts are gonna be too bad. nintendo please you can't allow this
— yuuko from nichijou (@headfallsoff) February 21, 2019
It's the first day of knowing that Nintendo of America's new president's name is Doug Bowser, and the jokes are old already.
Also it's not funny for the NoA employees who now have to search the building to find the stars to unlock his office door when they need to talk to him
— supergreatfriend (@supergreatfrien) February 21, 2019
We're actually about to live in the timeline where Bowser reigns supreme over Nintendo of America
— Vailskibum (@Vailskibum94) February 21, 2019
Why is everyone shocked Bowser is now in charge of Nintendo America? Look how passionate he is about playing games with fans pic.twitter.com/UiVLHqxMlL
— Mica Burton (@MicaBurton) February 21, 2019
Bowser was a vice president at EA before working at Nintendo, and for 23 years before that job he worked at Proctor & Gamble with various sales and marketing positions. Let’s hope Bowser keeps the princess-kidnapping and the fireball-spewing to a minimum.