Now You Can Charge Your UberPOOL To Your Uber Cool Uber Credit Card
Uber has officially announced its first branded credit card, in partnership with Barclays bank. The move makes sense as branded credit cards have long been a strategy to increase customer loyalty.
While the financial side of branded credit cards can be nice, the main focus here is customer loyalty. As you already know, Uber has had a bit of a rocky year or so. The massive company still dominates the ride-sharing industry but its main competitor, Lyft, is growing at a rate that should (and does) scare them.