- Wendy’s is teaming up with Kellog’s to turn one of its most iconic treats into a breakfast cereal
- The limited-edition item is designed to taste like a chocolate Frosty
- Read more fast food news here
For the majority of its existence, Wendy’s was primarily known for being a fast food joint built on a foundation of square burger patties and the baked potatoes that inexplicably grace its menu to this day. However, that all changed last decade when the chain garnered an impressive amount of attention thanks to the Very Relatable Twitter account with an uncanny ability to go viral, whether it involved viciously roasting its rivals or randomly recapping the year in cinema.
Over the last couple of years, Wendy’s has seemed to dial down the Weird Factor in the hopes of shifting the focus back to its food. In addition to resurrecting its beloved Spicy Chicken Nuggets, it’s also dreamed up some new innovations, including the strawberry Frosty America has been rudely deprived of and a pretty solid collaboration with Pringles.
Wendy’s also rolled out a revamped breakfast menu a couple of years ago, and now, it’s teamed up with Kellog’s to whip up a way for fans to kick off their day with the chain without having to take an actual trip to a restaurant: a cereal inspired by a chocolate Frosty.
To paraphrase Justin Timberlake in The Social Network: Cookies for breakfast isn’t cool? You know what’s cool? A Frosty for breakfast—and once December rolls around, you’ll get the chance to have exactly that with a bowl full of “chocolate-flavored marshmallow pieces that intermingle with crispy, cocoa-coated round cereal bites.”
If the limited-edition cereal doesn’t do enough to scratch your Frosty itch, each box will also contain a code you can use to snag a real, actual Frosty at Wendy’s. That will also require you to put in more effort than it takes to walk from your bed to your kitchen, but hey, it’s still a nice bonus to fall back on.