The 15 Best Soft Coolers On The Market, Ranked And Reviewed For 2021

Best Soft-Sided Coolers

Sometimes you need a soft cooler that’s easy to pack for your boat, truck, or RV. The best soft coolers will be your best friend during those long summer days, when you need to keep your lunch on ice without a bulky hardshell cooler. Whether you’re planning on bringing an entire brewery with you or just a couple of cold ones, you need a sturdy soft cooler for your needs.

There are all sorts of great options on the market these days, especially from lifestyle cooler companies like YETI, RTIC, Coleman, and more. So, figure out what you need, match it up with something from our list of best coolers and walk away with the best soft coolers for chilling in the heat and taking on an all-day adventure.

Best Soft Coolers 2021

YETI Flip Hopper 8, 12, and 18

There’s nothing like a YETI when you want your beer to stay cold for a day and then some. Yeti’s Flip Hopper soft coolers are easily the best soft coolers out there thanks to Yeti’s ColdCell Insulation, which is a type of closed-cell foam that offers superior cold-holding to soft coolers. The YETI Flip soft coolers range in capacity, from 8 cans plus ice to 18 cans plus ice. They also feature a 100% leakproof HydroLok Zipper and the wide-mouth opening for easy-lookin’ into what you have inside.

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RTIC Soft Pack 20, 30, and 40

YETI might be the name you know, but RTIC is always chillin’ in the corner as a legitimate (…and, cheaper) challenger to the Texas cooler company, like Pepsi to Coke. RTIC Soft Pack coolers are on the list of best soft coolers thanks to a no-leak zippere and an exterior that doesn’t sweat thanks to two solid inches of foam insulation. RTIC Soft Pack coolers are lightweight and durable, with welded seams and tough, laminated fabric. They also come in more color options, including a few digital camo options.

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Coleman 16-Can Soft Cooler
Best Soft-Sided Coolers
“16 cans” is the obvious draw here, but don’t forget about the multiple pockets or the dry storage pouch. It’s also treated with antimicrobials so your cooler won’t get all funky on you.

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Canway Cooler Bag
Best Soft-Sided Coolers
This guy here can hold 40 cans, which is even more than that one crazy dude who lived in your dorm could handle. Obviously, size is the big selling point here, but it also comes with a pair of reusable ice packs and throws in a couple of extra pockets, including a front pocket for your phone and keys.

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YETI Hopper M30

One of the best soft coolers on the market for when it comes to keeping ice for DAYS straight. Think of it like the ultimate tailgating picnic basket: A zip on the bag means the contents go in and out easily and the tapered body means you can just sling it like a messenger bag – perfect for the marina or out while camping. Another reason why this is one of the best soft coolers out there: HydroLok Zipper, which YETI says is a design borrowed from HazMat suits. That makes the cooler completely leakproof, eliminating spills and locking in cold.

READ IT: Our YETI Hopper M30 review

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Mountainsmith The Sixer
Best Soft-Sided Coolers
Of course, not everyone needs space for 40 cans. This is more of a personal pack, perfect for carrying a sixer or your lunch with plenty of room left over for ice or other goodies. Get the right cooler for the right job.

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Igloo Outdoorsman Hardtop Gripper 22
Best Soft-Sided Coolers
Igloo marries a hardtop with a soft-side and everyone wins. Or at least everyone who can use a 22-can capacity cooler along with a tent top compartment for dry storage. Or for anyone who just needs a killer lunch box, adult edition.

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MIER 24-Can Capacity Soft Cooler
Best Soft-Sided Coolers
Listen, sometimes it’s all about bang for your buck. And that is where this little dude comes in. That 24-can capacity is nice. The price tag is even nicer. This is a killer combo, one that I imagine you’re having a hard time passing up right now. It’s okay, you can click.

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AO Coolers Original Soft Cooler
Best Soft-Sided Coolers
Let’s kick it up a notch with this cooler, which uses high density insulation to keep your goodies nice and cold for 24 hours. Yes, that’s right. 24 hours. Let me put it another way: this cooler is “guaranteed to hold ice for 24 hours in 120-degree temperature. Hot damn! Naturally, it also holds 24 cans because how else are you gonna spend the day in 120-degree temperature?

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yodo Collapsible Soft Cooler Bag
Best Soft-Sided Coolers
A nice little getaway cooler for not a whole lot of money, this little dude will keep everything insulated for six hours or so, and at 18L, it’s big enough to fit drinks and lunch. The large main compartment will take care of all that, while the smaller front pocket is great for carrying around snacks. It even has a little door on the lid so you can grab a can or two without actually having to open the whole thing up.

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Homitt Soft Cooler
Best Soft-Sided Coolers
Featuring three layers of insulation, this cooler, which holds 20 cans, boasts “extreme ice retention.” That, uh, that’s a good thing. Most soft-sided coolers are built for day trips, but this is the sort of cooler that can see you through a genuine adventure and let you get a nice cold drink at the end of it.

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WintersAir Collapsible Cooler Bag
Best Soft-Sided Coolers
50 cans, plus ice. That’s what you’re getting here. No, it may not be one of the triple-layered four days in the wild coolers that run a couple hundred dollars, but 50 cans! Just pack plenty of ice, you’ll have more than enough room for it.

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TOURIT Soft Cooler
Best Soft-Sided Coolers
Three layers of insulation keeps ice for up to three days, and the 30 can capacity means it can carry a lot for you over those three days. There’s a reason this is Amazon’s number one new release in coolers. It’s the perfect alternative to similar, more expensive coolers.

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Engel HD30
Best Soft-Sided Coolers
This beast has a 48-can capacity and – are you ready for this? – holds ice up to four days. Yeah. That pretty much speaks for itself, doesn’t it? It even has a bottle opener. This is a big cooler for big boys.

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YETI Hopper Backflip
Best Soft-Sided Coolers
Yes, it’s a cooler backpack, aka the winner of several Nobel prizes in a better world. Yeti always has you covered in the insulation game, and this is just another example of their genius. A closed-cell rubber foam insulates much better than your average foam, which means your cold ones will stay cold a lot longer than you’ll get with your average coolers. That’s just good science. Combine that with the versatility of a backpack and you’ve got the perfect soft-sided cooler for whatever the day holds for you.

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The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.