Pit Viper
- Pit Viper has unveiled a series of multi-colored accessories in recognition of Pride Month.
- The sunglass brand is donating 100% of the proceeds to The Trevor Project, a leading nonprofit providing crisis intervention & suicide prevention services to LGBTQ youth.
- Read more Pit Viper stories here.
Stop me if you’ve heard this before but Pit Viper is doing God’s work again.
No, they’re not embarking on a raucous ski weekend with the Gronkowski brothers. Been there. Or partnering with NFL teams to ensure their products are front-and-center on Sundays. Done that.
The sunglass and lifestyle brand is now wielding its power for good—unleashing a series of multi-colored products and accessories in honor of Pride Month that include branded flags, pins, patches and scrunchies.
Buyers are further incentivized with the knowledge that 100% of the proceeds will be given to The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to LGBTQ youth.
1.8 million LGBTQ young people have seriously considered suicide in the U.S. in the past year, the organization claims, but acceptance from just one adult can decrease that risk by 40%. The Trevor Project is saving lives in a tangible way and scooping some Pit Viper Pride swag is a W for everyone. Except maybe Aubrey Huff, whose pants are perpetually full of poop.
While Pit Viper president Dave Bottomley admits that most envision the stereotypical skier as “affluent, white, middle-aged male,” the company is motivated to shift the archetype to encompass the diversity within the community.
“It’s important to shift the paradigm to represent and include skiers from all walks of life. If this helps skiers identify that the ski community is broader than they think, then we are making baby steps in the right direction.”
Join the movement, folks.
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