As a Deadhead, I’m a total sucker for a Grateful Dead clothing collab. I think at this point, my closet is filled with more Stealies than formalwear or “nice” clothes. What can I say? When you get on the bus, it manifests itself into your lifestyle in all kinds of weird and wonderful ways.
Just in time for ski season, Smartwool just released a brand collab with the Grateful Dead. The new collection, now available to buy on Smartwool’s website, features “the magic of Merino,” with Grateful Dead designs by artist Chris Benchetler. Chris is a California-based skier and surfer who did the art for one of my all-time favorite Grateful Dead projects in recent years: 2019’s Fire On The Mountain, a ski movie narrated by Bill Walton, produced by Teton Gravity, and soundtracked with all kinds of crunchy tunes from the Grateful Dead’s catalog.
It’s also interesting to note that this limited-edition collab marks Smartwool’s last-ever Grateful Dead collab, which means things are going to sell quickly. The last Smartwool collab marked record sales in a single day. That particular collection was almost sold out in less than three days.
The collection is designed for those of us who love to spend a little time on the mountain: It features a Dead Patch Beanie, a couple of hoodies, long sleeve graphic tees, and Smartwool® x Grateful Dead Athletic Targeted Cushion Print Crew Socks.
Vibe out with some tunes from this playlist or après ski or wear it to Dead and Company show next summer.
Or just hang it up and see what tomorrow brings.