Surprise, surprise! Apparently wearing underwear infused with caffeine does NOT lead to weight loss (obviously). The embarrassing part here is that the government had to step in to tell everyone because morons were actually buying in to the idea that it could work.
People who want to lose weight typically want to find the quickest and easiest path to weight loss, we know this. People in general are also pretty damn gullible (and stupid). Like, stop for a second and think of the MOST AVERAGE person you know, then realize that 50% of the population is less intelligent than that person.
And here we are, with the government having to intervene on behalf of dumbass consumers who thought that they could lose weight by wearing underwear infused with caffeine.
The Federal Trade Commission said Wacoal America and Norm Thompson Outfitters, which owns Sahalie and others, were accused of deceptive advertising that claimed their caffeine-impregnated clothing would cause the wearer to lose weight and have less cellulite.
“If someone says you can lose weight by wearing the clothes they are selling, steer clear. The best approach is tried and true: diet and exercise,” said Jessica Rich, director of the FTC’s Bureau of Consumer Protection.
In the case of Oregon-based Norm Thompson, the company sold clothing made with Lytess brand fabric infused with caffeine which, the company said, would break down fat.
“Slimming and firming results are visible in under a month,” the company said in one advertisement the commission quoted in its complaint.
Wacoal America, based in New Jersey, also advertised that its clothing had microcapsules with caffeine, vitamin E and other chemicals that it said led to weight loss. In one ad, it cited the “revolutionary iPant new shapewear that works with your body to eliminate cellulite,” the FTC said.
In both cases, the companies did not have evidence to back up their claims that the clothing would lead to substantial weight loss, the FTC said in the complaints.
People are already losing their minds over this on Twitter. Me? I had no idea that these existed until about 30 minutes ago when I started reading up on it. How my fellow ‘Muricans could actually believe that they’d lose weight by stuffing their genitals with caffeine is beyond me, and I think a little part of my faith in humanity died today. So for now I’ll go find some adorable animal to blog about and try to forget how incredibly stupid people are.
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