I’m convinced the world would have been tilted off its axis years ago if it wasn’t for the socio-political commentary/comedy of Trey Parker and Matt Stone. Since the show is celebrating its 20th season, Comedy Central has unveiled a genius marketing plan to confront it’s many targets with some real life trolling. The result is the roll out of a campaign called We’ve Been There., celebrating the many people and places that have been subject to South Park’s ridicule. First up on the tour: The Trump Tower, The Church of Scientology in L.A., and the *real* town South Park in Colorado.
via Hollywood Reporter:
“We knew it was risky,” Walter Levitt, chief marketing officer for Comedy Central told The Hollywood Reporter. “We knew some locations might not be pleased to have us out there, but we thought this is a perfect way to celebrate everything the series has covered in its 19 seasons.”
The billboard in front of the White House featured a cartoon President Barack and Michelle Obama. The Scientology truck featured a scene from the infamous 2005 episode “Trapped in the Closet” in which the church and its most famous follower, Tom Cruise, were skewered. All billboards stated: “We’ve Been There.”
“In some cases, the locals were not pleased to have us outside their locations and asked us to leave, but that was all expected, and we completely understand why,” Levitt said, confirming “personnel” from the three aforementioned locations asked the trucks to leave the area.
“We did this stunt because we thought it was a great way to remind South Park fans of all the amazing moments of the past 19 seasons and truly a perfect way to celebrate the 20th season,” Levitt said.
Personally, I’m just excited for one to show up in the parking lot of a Kanye West concert. That will really turn some eyeballs.