BYU Football Coach Gets Dragged Online For Outlandish, Tongue-In-Cheek Comments On NIL

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  • After commenting on NIL, BYU head football coach Kalani Sitake is getting roasted by college football fans.
  • While there was a slight undertone of sarcasm in what he said, Sitake’s comments are ridiculous.
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In the current era of Name, Image and Likeness and the transfer portal, college football looks different than it did even one year ago. Although money has always had a prominent role in recruiting and the sport as a whole, the market is inflated and deals are being made in the public eye.

There are undeniable kinks that need to be worked out with the current landscape of college football.

The bubble and value inflation will burst. The market curve will flatten out. New rules on the transfer portal and tampering will help to avoid some of the chaos.

While the issues are glaring, the problem with NIL is not the players getting paid. It is the first time ever that athletes are able to be compensated properly while bringing in millions of dollars in revenue to their respective schools.

Thus, BYU head coach Kalani Sitake’s most recent comments on Name, Image and Likeness are ludicrous.

He said that he doesn’t know if college students are “supposed” to have “that much” money in their bank accounts, which is completely subjective and outlandish. Sitake’s comments come as a bit of a joke, but it doesn’t change what he said.

To some extent, Sitake the way in which he presented his comments was with a of tongue-in-cheek tone. And to some extent, he is right.

There needs to be an element of education. Athletes should be taught how to manage their money, invest and save. They should be focused on being the best player they can be while making money.

But, who is Sitake to say how much money a college athlete should or shouldn’t be making?

Is it crazy to imagine that a person who produces a product is getting compensated in return? Should players not be making as much money as possible in a free market society?

Of course, Kalani Sitake’s comments led him to being dragged online. College football fans proceeded to roast him for what he said.

Again, listening to the full context of the quote, there is a hint of sarcasm.

BYU has been “with it” in terms of NIL and a protein bar company is paying the tuition of every walk-on with the program. That’s all great and Sitake is fine with players receiving compensation. He isn’t arguing against NIL.

But, even in jest, to be commenting about what someone should or should not have in his or her bank account is wrong. Especially when you’re making in the ballpark of $1.5/2 million off of the players’ product. Not a great look.